In every blind tasting there is secret hope for fresh discovery and the eradication of closely held biases like perpetually ignored regions, varieties, producers, or vintages. While the blind tasting experience is completely unrelated to luxurious enjoyment of wine with a meal, they serve as uniquely productive platforms for continuing wine education. Recently, I shared […]
90+ Cellars Wines and Paul Bloom Pleasure Theory
Are wines that enthusiasts buy, drink, and derive pleasure from somehow linked to what they know about their origin, craftsmanship, and history? According to Yale Professor Paul Bloom’s TED talk, while it should be just as possible to enjoy a wine of unknown source and origin, it simply isn’t. The following is a really enjoyable and fascinating […]