Acme Fine Wines, in St. Helena, is a California wine-jungle supply tunnel for hunters of the next undiscovered trophy wine. Not every wine they sell is still under the radar screen or high in value-to-quality measures, as evidenced by the Harlan sitting on their showcase shelve of hand procured bottles. Also, not all their inventory […]
Wine Industry, Consumers, and Social Media: A Brand Loyalty Conundrum
I am annoyed and conflicted sorting through the efficacy of social media deployment for wineries intending to build brand loyalty. My visceral understanding of the raw marketing power unleashed by well deployed social media programs and a personal conviction that wine consumers ought to embrace brand/winery/vineyard/house styles and reject brand loyalty fuels my sloppy moral […]
Wired for 1990 Chateau Latour
In the event you birthed a child in 1990, got married that year, or are secure in your belief that spending slightly under $700 a bottle can represent a really fine wine deal, then you will want to make sure you check out Wired for Wine at 10:00am on Monday, May 3. They will be […]