New wine research is blurring the efficacy of highly detailed wine reviews authored by wine writers and critics. Besides a case for the favored consumer engagement writers can create by formulaically humanizing wines made here last week, now there is further scientific evidence that consumers do not relate to the acute level of flavor specificity critics are […]
Blind Wine Tasting Price Research Flawed
A recent piece of wine tasting research by Richard Wiseman, a psychologist at the University of Hertfordshire in England, has produced irrelevant conclusions that can be attributed to flawed experiment design. Unfortunately with wine consumption’s increasing popularity, both The Guardian and CNET covered the blind tasting test held at the Edinburgh International Science Festival, designed by […]
Advantage: Female Wine Drinkers
There is an inexorable connection between wine and good health which has been written about here. I have been working under the assumption that the benefits, primarily associated with the resveratrol compound , lacked gender discrimination and manifested in lower rates of cancer, heart attacks, diabetes, and other killer diseases for men and women alike. As a […]
Take Poll and Weigh In On Future High-End Wine Economy
Take a second, look to the right of your screen, and share your own thoughts on what it takes for you to spend $50+ on high-end wines at retail. With the preliminary findings report from Silicon Valley Bank’s Wine Division (see recent post Wine Sales Stink and the World is Not Flat) underscoring the massive swing in growth rates that has […]
A Case for Avoiding the Wine Rating Mousetrap
Leave it up to an expert on randomness and a statistician turned winemaker to make an astonishing case that wine ratings are inconsistent and unreliable. The debate on ratings value has been legitimately extended by a couple of primary and secondary research studies presented by Robert Hodgson in the Journal of Wine Economics. Hodgson’s work and conversations with a few high profile wine critics […]