I have not enjoyed my visits to Napa Valley in the same way I did in the early 1980’s. So, I have been asking myself if I am excited to be heading back to the Napa wine scene today after a purposely extended hiatus and so many years of waning interest in another visit to […]
Wine Industry, Consumers, and Social Media: A Brand Loyalty Conundrum
I am annoyed and conflicted sorting through the efficacy of social media deployment for wineries intending to build brand loyalty. My visceral understanding of the raw marketing power unleashed by well deployed social media programs and a personal conviction that wine consumers ought to embrace brand/winery/vineyard/house styles and reject brand loyalty fuels my sloppy moral […]