Today, WineZag cheers for its first birthday and one full year of steady wine writing to celebrate 25 years of wine appreciation. The place that fine wine, human experience, and written perspective intersect has turned into a personally sacred way point along an unending path to deeper appreciation of wine as a lifestyle component and the visceral internalization of the powers of social media. Thanks to those of you that have joined me on the journey, providing the feedback and human connection that informs my perseverance and engagement.
I watched 60 Minutes on May 3, 2009 and was moved by Morely Safer’s ability to bring some of the colorful stories that live at the center of the Antinori family and wine making empire to life. The picture that Safer painted weaved in and out of the business of managing a fine wine empire and the life experiences of the family behind it. That connection of fine wine and humanity became the springboard for launching WineZag as a social media experiment designed to grasp the fundamentals of audience creation via online content marketing; an increasingly important expertise I urgently needed in the tool box for my continuing 30-year career in a quickly shifting media industry and landscape. Unknowingly, the lead in that very simple first post that you can see again here, emerged from my fascination with wine as a lubricant for human connection that has been at the core of WneZag since:
Uber palates will still chase the Super Tuscan Tignanello to add sparkle to their cellars and meals, but after tonight many more of us will think of daughters and farmers when we hear the Antinori name.
What started out as a social media experiment developed into a platform for igniting my wine networks and experiences. WineZag became a channel for post-midnight and pre-dawn sessions aimed at capturing a stream of anecdotal tidbits feeding my enthusiasm for wine and human connection. One year of WineZag has proved that a methodical and regular deployment of related content throughout the social web can be a trans-formative and lucrative marketing strategy for businesses and brands. If you would like to know more about that, just ask. As importantly, I have uncovered human connection with friends and contacts, old and new, that will continue to provide the momentum that WineZag requires to feed its existence. A big sincere thanks to all of you (and you know who you are) for supplying meaningful encouragement through inspiration, post subjects, comments, guidance, alliances, wine education, friendships, and your own passions for fine wine and human connection. Cheers!