90 Points of Costco Wine, written on June 9, 2009, turned out to be the most popular WineZag post yet. Untold sums of people search multiple forms of a “Costco Wine” phrase every day and the post drives a high volume of “wine aware” organic search traffic to this blog. Some of those vistors poke around […]
90 Points of Costco Wine
It seems legitimate to me that Costco, operating at an incredibly low 0.2% retail margin, seeks maximum turns and sales volume for its entire inventory. As a big box, non specialty retailer chasing lowest possible SGA expense in a declining sales environment, Costco leans on merchandising advantages like brand names and informational signage as strategy elements to turbo power sales volume. So, if Costco wine […]