90 Points of Costco Wine, written on June 9, 2009, turned out to be the most popular WineZag post yet. Untold sums of people search multiple forms of a “Costco Wine” phrase every day and the post drives a high volume of “wine aware” organic search traffic to this blog. Some of those vistors poke around […]
US Wine Labels and Hong Kong Wine Auctions: Tale of Two Wine Worlds
While the US domestic wine industry continues its painful recessionary adjustments in response to the $50-plus wine category implosion and the consolidation of its distribution channels, the picture looks very different in Asia where this year’s Sotheby’s and Christie’s Hong Kong wine auction sales will outstrip their own combined New York and London volumes. As […]
90 Points of Costco Wine
It seems legitimate to me that Costco, operating at an incredibly low 0.2% retail margin, seeks maximum turns and sales volume for its entire inventory. As a big box, non specialty retailer chasing lowest possible SGA expense in a declining sales environment, Costco leans on merchandising advantages like brand names and informational signage as strategy elements to turbo power sales volume. So, if Costco wine […]