Somehow, the kind of wine writing I like to read underperforms in popularity contests and award competitions. Take this year’s Wine Blog Award winners for example; stuff that just never makes it onto my reading list. I don’t really care what wines Jaime Goode likes or doesn’t like, what Ken’s Wine Guides latest 100 tasting […]
Wine Blog Confessions
As the 2012 wine blogging season kicked off, three notable wine bloggers weighed in with wine blogosphere predictions, analysis, and reflections. In the last month, Steve Heimoff, Tom Wark, and Alder Yarrow posted their opinions on the evolution of the wine blogosphere, sustainable wine content creation, and/or why they blog. I regularly follow these guys because they […]
2011 Wine Highlights Part 2- Wine Community
When I launched WineZag in 2009, I did it under a founding motto of “wine is a lubricant for human connection that holds no bias.” The essence of my wine appreciation has always transcended the juice, gravitating to the center of human bonding and relationships that are accelerated by shared wine experiences; either during dinner […]
Crowd Sourcing Content for Commerce: Snooth Wine Pro For iPhone
Snooth’s introduction of the iPhone Wine Pro app gives wine lovers a fun tool that simultaneously permits Snooth to amplify its serious content marketing strategy by expanding crowd sourced wine content to drive search traffic and wine sales revenue. Snooth’s wide network of wine retailers benefit from the site’s consumer traffic of wine review readers and […]
When Personal Views Trump Ethics
Adherence to journalism ethics taught to cub reporters since the earliest days of print media has become a tired and miscued distinction between good and bad wine writing. Like magicians coaxing their audiences to gaze in their eyes while nimble fingers craftily invert reality, professional writers and bloggers are distracted by an ethical divide as wine media and information sharing is being reshaped accross the social web. In between Anthony Dias […]