Snooth’s introduction of the iPhone Wine Pro app gives wine lovers a fun tool that simultaneously permits Snooth to amplify its serious content marketing strategy by expanding crowd sourced wine content to drive search traffic and wine sales revenue. Snooth’s wide network of wine retailers benefit from the site’s consumer traffic of wine review readers and […]
Open Offer to Taste My (Malcolm's) 1982 Vieux Chateau Certan
I consider myself “wine fortunate”, acquiring wine and friends over the years that fuel hedonistic and intellectual wine passions. One of those friends is Malcolm. I don’t see Malcolm regularly, yet each year for the last 15 we manage to find opportunities to get really silly and drink ridiculously excellent wine together. It was great to see […]
A Case for Avoiding the Wine Rating Mousetrap
Leave it up to an expert on randomness and a statistician turned winemaker to make an astonishing case that wine ratings are inconsistent and unreliable. The debate on ratings value has been legitimately extended by a couple of primary and secondary research studies presented by Robert Hodgson in the Journal of Wine Economics. Hodgson’s work and conversations with a few high profile wine critics […]