H.R. 5034, the Comprehensive Alcohol Regulatory Effectiveness Act of 2010, is simmering in the House of Representatives and waiting to make its way out the House to a Senate vote. So, I contacted my State Senator, Scott P. Brown, with an appeal to consider the scary aspects of this legislation which would allow Massachusetts, and all other states, […]
Crowd Sourcing Content for Commerce: Snooth Wine Pro For iPhone
Snooth’s introduction of the iPhone Wine Pro app gives wine lovers a fun tool that simultaneously permits Snooth to amplify its serious content marketing strategy by expanding crowd sourced wine content to drive search traffic and wine sales revenue. Snooth’s wide network of wine retailers benefit from the site’s consumer traffic of wine review readers and […]
Acme Fine Wines: Notable Wine Sherpas For Hunters of California’s Next Great Bottle
Acme Fine Wines, in St. Helena, is a California wine-jungle supply tunnel for hunters of the next undiscovered trophy wine. Not every wine they sell is still under the radar screen or high in value-to-quality measures, as evidenced by the Harlan sitting on their showcase shelve of hand procured bottles. Also, not all their inventory […]
Social Media Wine Content Earns Its Stripes In Traditional Media Formats
In two small steps for the wine world’s social media content creators, traditional broadcast and print media recently moved in giant steps towards integrating social media wine content inside traditional media formats. Camouflaged and stealth like, Gary Vaynerchuk, Alder Yarrow, and Tyler Colman set in motion a series of watershed events that just might debunk […]
Wine-Searcher.com Turns Joys of Wine Shopping into Risky Anonymity
If wine-searcher.com has its way, their claim and grip on wine market transparency will replace the joyful pleasures of physical wine browsing and shopping. Wine enthusiasts will be relegated to replaying memories of crouching dusty floors and scavenging Sam’s (Chicago wino history) original North Avenue location’s end bins for discoveries and deals. No longer will […]
Week of WineZag: The Round World of Social Media and Wine Blogging
Wine blogging at WineZag and staying connected in its parallel social networks involves a time and energy commitment yielding grimaces of sympathetic pain and confusion from just about anyone I unveil the details of my dedication to. Except, of course, fellow bloggers and social media mavericks that live in the very round world of social […]
Wine Industry, Consumers, and Social Media: A Brand Loyalty Conundrum
I am annoyed and conflicted sorting through the efficacy of social media deployment for wineries intending to build brand loyalty. My visceral understanding of the raw marketing power unleashed by well deployed social media programs and a personal conviction that wine consumers ought to embrace brand/winery/vineyard/house styles and reject brand loyalty fuels my sloppy moral […]
Three Sparkling Wines Upstaged By Patricia Boyer-Domergue’s Profound Minervois
We rightfully anchored our post graduation ceremony celebration with a potpourri of sparklers including two that previously received favorable reviews here, NV Chidaine Montlouis Methode Traditionelle Brut Loire and NV Aubry Brut Premier Cru, Champagne plus a really interesting and exotic sparkling Malvasia Dell’Emilia value that you will read about at WineZag soon. But on this late afternoon […]
One Enthusiast’s View on Wine as an Investment Vehicle
I always buy wine with an intention to drink it….someday. For me, enjoying wine requires popped corks. Unlike paintings, sculpture, or antiques that can be enjoyed without harming value appreciation or resale opportunities, wine is a consumable whose value remains elusive until it swirls in a glass under nose, eliminating any possibility for future valuation. […]
“Big Hat, No Cattle” Sticks to Texas Wine Industry
Finally catching up this morning on a week’s worth of wine news while dusting off a month’s worth of tasting notes deserving highlight mentions here at WineZag, Jessica Meyer’s Dallas Morning News report on the Texas wine industry plucked my funny bone. Somehow in the land of big hats, cattle ranches, Halliburton, ExxonMobil, and republican […]
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